DreamStepsDreamSteps
The AI system for entrepreneurs

From plan to customers, your business in one place

Plan your strategy, organize business facts, make decisions with AI advisors, create content and campaigns, and find customers using the same context.

Built by João Bentivi · Verified Engineering Expert at Toptal(Opens in a new tab)
One system, one context

Every stage of the business strengthens the next

What you discover in interviews no longer gets lost across separate conversations. Reports and Business facts become the foundation for decisions, promotion and sales.

Step 1

Understand

Guided interviews structure your idea, your offer and the reality of the business.

Step 2

Plan

Nine consultations turn your answers into strategy, numbers and practical materials.

Step 3

Decide

Advisors and the Board review the dossier before recommending your next step.

Step 4

Promote

Create visual content and turn objectives and budget into advertising plans.

Step 5

Sell

Find potential customers, prepare outreach and organize the work in your pipeline.

A shared foundation, not a collection of disconnected tools

Reports and Business facts provide context to advisors, prospecting, content creation and advertising plans. Every feature starts from what you have already built.

  • 9 connected consultations
  • Business facts
  • Recorded decisions
  • History and versions

When a source changes, modules that support versions retain their history and indicate when the material may need review.

Business context

Easy Schedule

Strategic foundation ready for execution

Reports

Validation, marketing, operations and finance

Business facts

Offer, audience, differentiators and model

Active decision

Validate with three salons before investing

powers
Content
Ads
Customers
Strategic foundation

Nine consultations to see the whole business

Instead of isolated documents, you get a coherent foundation for validating the proposition, organizing operations and taking the strategy to market.

Validate and position

Understand the problem, test assumptions and explain the opportunity clearly.

  • Initial Summary
  • Validation
  • Shark Tank Report

Structure operations and finance

Define the audience, channels, product, costs and economic viability.

  • Marketing & Personas
  • Operational Report
  • Financial Model

Sell, communicate and measure

Prepare commercial execution and track whether the business is delivering value.

  • Sales Script
  • Editorial Calendar
  • Metrics & North Star
ReportMind mapPresentation

Marketing & Personas

Revision with the latest business facts

Ready

Proposition

Audience

Channels

The same reasoning in different formats

Read the report, explore connections in the mind map, present the strategy in slides or download the material. Business facts summarize the information other features use as context.

See how reports and visuals work

Decide with experts who already know the context

The CEO, CMO, CTO, CFO and Investor review your reports and Business facts, so you do not have to explain everything again.

CEO / Strategist

Vision, strategy and priorities

CMO

Marketing, channels and validation

CTO / Product

Feasibility, scope and team

CFO

Pricing, margin and runway

Investor

Fundability and hard questions

Convene the Board

Ask one question, compare each advisor's perspective and get a practical synthesis for choosing the next step.

Meet the advisors and the Board
Decisions that do not get lost in the conversation

Record the choice, rationale and next action. History remains available, and decisions in progress guide future answers.

  • Save, edit, complete or archive decisions
  • Revisit conversation history
  • Review versions and restore materials where available
Strategy in action

Take the plan to market without losing context

Build your presence, plan campaigns and organize customers from the same strategic foundation that guides your decisions.

Content creation, Ads and Prospecting are available on Pro and Max after the six required interviews.

Content creation

Turn brand positioning into visual materials ready to review, adapt and download.

  • Reusable brand visual material
  • Graphic elements and single posts
  • Carousels with 3 to 6 slides
  • AI-assisted briefs and suggested captions

You choose the format, review the variants and download the files. The page keeps only the latest generation of each content type visible.

Learn how to create content

Brand content

4 variants
GraphicPostCarousel

Suggested caption

Organize your salon schedule and have more time for your customers.

Ad campaign planning

Set the objective, region, channels and budget to receive a campaign plan grounded in your business.

  • Google Search, Instagram and Facebook, or LinkedIn
  • Audience, offer and budget allocation
  • Keywords, copy, KPIs and sources
  • Editing, versions and per-channel regeneration

DreamSteps plans the campaign and prepares the copy, but it does not buy media or publish ads on the platforms.

Understand the advertising planner

Advertising plan

Plan ready

Objective

Generate leads

Channels

3 channels

Budget

$1,500

Suggested allocation

100%
Google 50%Meta 35%LinkedIn 15%

Ad suggestion

Online scheduling for small salons

Prospecting and pipeline

Find companies and professionals from public sources, prepare outreach and manage the relationship with your team.

  • Web search with verifiable provenance
  • Personalized email and WhatsApp copy
  • Stages, owners and next actions
  • Team, history and pipeline metrics

Nothing is sent automatically. You review the message and decide whether, when and to whom it is sent.

Explore customer prospecting

Customer pipeline

13 opportunities
Found8
Contact3
Reply2

Prepared message

I saw that you organize appointments on WhatsApp. Can I show you an alternative in five minutes?

AI prepares. You stay in control.

Review content, sources, copy and recommendations before using them. Publishing ads, sending messages and making commercial decisions remain your actions.

Choose the best plan for you

Weekly credits to plan, consult specialists, create content, prepare campaigns and find customers. Cancel anytime.

Free

To take your first steps.

$0/mo

400 credits/week

  • Weekly credits to try it out
  • Access to all reports
  • Interactive mind map
  • Business presentation
Start free

Pro

For turning strategy into content, campaigns and customers.

$16/mo

1,200 credits/week

  • Everything in Free
  • PDF downloads and advanced AI models
  • AI advisors and Advisory Board
  • Images for digital channels: graphics, posts, carousels and captions
  • Ad planning for Google Search, Instagram/Facebook and LinkedIn
  • Prospecting with sources, outreach copy, pipeline and 3 team seats
Subscribe to Pro
Most popular

Max

Everything in Pro, with more volume, performance and team capacity.

$26/mo

3,000 credits/week

  • Everything in Pro
  • Highest weekly credit allowance
  • Our best AI model
  • Priority processing
  • Prospecting with 10 team seats
Subscribe to Max

Your business should not be split across tools and conversations

Start for free and build a foundation that follows you from planning to your first customers.

Need to turn the plan into software? Custom development remains available as an optional next step.